Samuel Ashton's music has been described as "Deliciously Soulful" by the BBC's Leo Ulph and as "A celebration of pure, unfiltered soul and passion" by Black Deer Live.

Produced by Grammy-winning engineer Ian Dowling the debut album, ‘Ancestors’ from Samuel Ashton & the Instincts is set for release in November.

Samuel's soul voice and classic RnB sound have seen him sell out shows across the UK and make waves with over 600k streams on Spotify and radio play on the BBC, throughout Europe, the United States and Australia.

They have enjoyed Main Stage performances at various festivals throughout the UK including; Black Deer, Country Calling, Blue Reef, Jurassic Fields, Camper Calling, Elderflower Fields, Rock Oyster, GoatFest and Great Escape to name just a few.

As well as a guest performance alongside Madeline Bell at Ronnie Scott's Jazz Club Samuel has shared the stage with the likes of; Scouting For Girls, Happy Mondays, Reef, Kula Shaker, Luke Pritchard (The Kooks), Curtis Stigers, Ruby Turner, Sam Tomkins, Newton Faulkner, Starsailor, The Selecter, The Beat, Toploader, Reverend & the Makers, Ben Ottewell, Turin Brakes, Robert Vincent and many more

Cene Magazine's  Joe Bill writes "Blessed with soaring vocals that feel like a warm jumper keeping you safe from the cold"; backed up by his accomplished band, The Instincts, 2026 promises to see them set stages alight with their captivating live performances